Wednesday, September 9, 2009

BT in the Crosshairs


For some time I’ve been anticipating regulation to be imposed on behavioral targeting (and possibly more broadly on Internet advertising). The the AP reported yesterday:

Rep. Rick Boucher, D-Va., chairman of the House Energy and Commerce Subcommittee on Communications, Technology and the Internet, is drafting a bill that would impose broad new rules on Web sites and advertisers. His goal: to ensure that consumers know what information is being collected aboutSource: Screenwerk RSS Feed

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